Master class
Full-time

MARKETING MSC

MARKETING MSC
For
you...
if you wish to broaden your horizons and go from a marketing specialist to a knowledgeable leader in the field of marketing. Understand the big picture of the marketing world, rather than just a small part of it. Develop the skills and knowledge to proactively attract and keep consumers.

Course details

Course form

Full-time

Course duration

4 semesters

Course level

Master class

Tuition fee

3100 EUR/semester for EU-students (includes the Member States of the EU, EEA and Turkey)


3600 EUR/semester for non-EU students

Two semesters tutition fee payment required.

Course language

English

SHORT DESCRIPTION


Marketing is an exciting and diverse world. In this master’s program, we present the newest trends in the profession in order to provide a deeper understanding of marketing processes and an overview of the latest developments. In addition, you gain new perspectives that prepare you to adapt to the ever-changing business environment quickly and creatively and, to find the most appropriate solutions in accordance with the brand and the target group.


APPLICATION REQUIREMENTS


  1. Undergraduate diploma or higher (The entry qualification documents are accepted in the following languages: English / Hungarian.) 
  2. Intermediate command of English (Applicants who do not meet the minimum language requirements have to start their studies with an English Language Preparatory Program.) 
  3. Motivation letter (1500 – 4000 characters) 
  4. GPA: overall above 50%  


WHAT CAN YOU STUDY WITH US?
  1. After laying the theoretical foundations, we will facilitate your understanding of concepts through case studies and practical examples and enable you to think in complex systems and marketing processes.
  2. During the training, you have the chance to get the Google Ads Fundamentals Certification, which will be a great added highlight in your CV. 
  3. You will get to know software programs that help you achieve great results in marketing and analyze big data. 
  4. You can expand your knowledge with unique elective subjects such as Copywriting and Creative Strategy Basics, Event Management, Creative Industries, or with online courses of Coursera, for example about Influencer Marketing or Sports Marketing. 
  5. You can spend one semester at our Erasmus partners, including IPAM The Marketing School in Portugal, or ESIC Business & Marketing School in Spain. 
  6. In addition to METU educators, you will learn from practical experts who are renowned representatives of their profession. 


SPECIALIZATION
  1. Integrated Marketing Communications

During this specialization, you can learn about the fields of expertise that may provide useful support in your future work and support you in achieving success. We prepare you for all the important professional challenges, from PR to online and social media marketing.


CAREER OPPORTUNITIES
  1. senior professional at the commerce and marketing departments of multinational companies
  2. salesperson, sales professional
  3. senior professional at advertising and PR agencies, consulting companies
  4. head of your own agency
  5. freelance marketing professional


MAIN TOPICS
  1. Marketing Theory and Marketing Management in the Digital Age 
  2. Marketing Research 
  3. Marketing Information Systems 
  4. B2C and B2B Sales 
  5. CRM Systems 
  6. Consumption Theory and Consumer Behaviour 
  7. Media Law 
  8. Advertising Law 
  9. Data Protection 
  10. Online Terms and Conditions 
  11. Logistics – Supply Chain Management 
  12. Offline and Online Service Marketing 
  13. Product and Brand Management in Practice 
  14. Intercultural Management and Marketing 
  15. Online Economy 
  16. Sales and Marketing 
  17. Marketing and Communications Controlling 


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