Business Administration and Management BSc

1. Financial Management

1. The specialization provides management students with an extended and more focused view of the financial functions of economic entities. The course structure within the Financial Management specialization provides thorough knowledge on how to manage and operate the financial functions and organizational frameworks of domestic and multinational companies, the financial sector and financial departments of public administration. Students will learn in detail about the types and characteristics of financial services and about fulfilling financial planning tasks in a corporate environment. Important supplemental knowledge areas, like risk management and insurance, are also part of the program. This helps students to deal with uncertainties in business and financial issues. 

1. Global Marketing 

1. The aim of the specialization is to provide students with an understanding of the current theory and practice of global marketing. The course explores the international environment, together with the economic, social and technological aspects of marketing. Students will delve into the theory and practice of marketing and public relations through global examples. Digital marketing explores the basics of digital marketing practices, which are becoming increasingly important with the various business applications the Internet provides. Students can acquire international business culture and project management skills in order to be prepared for an international working environment. 

1. International Business 

1. The International Business specialization is for learners who would like a thorough understanding of international business concepts, tools, and applications. This knowledge can be employed to prepare for and advance in international jobs and careers and, to generally understand the importance and role of international business practices on globalization and geopolitics. Students will learn in detail about comprehending and critically examining global business, including trade theories, globalization, political and economic systems, ethics, and international law. They will also learn to analyze and evaluate the many modes and methods that businesses can utilize in international markets.

Specializations are launched only if a minimum of 15 students wish to join the specialization.

1. enterprise manager  
2. business communicator 
3. environmental manager  
4. expert of EU economic relations  
5. manager of start-up businesses 

1. Micro- and Macroeconomics
2. Principles of Marketing
3. Business Economics
4. Introduction to E-business
5. Corporate Finance
6. Accounting
7. Management and Organization
8. Human Resources Management
9. Logistics
10. Decision Theory and Methodology (ERP Systems)
11. Project Management
12. Strategic Planning
13. Controlling
14. Business Informatics 

1. We demonstrate the best business practices through the analysis of industry-related case studies.  
2. Our students have the opportunity to practice their skills in a simulated business environment.  
3.  Our strategic partnership with the Young Entrepreneurs Association Hungary provides our students with opportunities for networking and gaining professional experience.